Ovarian, uterine (also called endometrial), cervical, vulvar, vaginal and other rare gynecological cancers are among the most common cancers affecting women. However, they are not very well known by the general public nor by policy-makers and other stakeholders. Women themselves may be unaware of the (sometimes vague) symptoms or may be too embarrassed to consult a doctor, and a stigma associated with these diagnoses lingers.
ENGAGe (the European Network of Gynaecological Cancer Advocacy Groups), part of ESGO (the European Society of Gynaecological Oncology), was well aware of the need to improve awareness on gynecological cancers and so established a special day for this, involving women, caregivers, doctors, policy-makers and pharmaceutical companies.
In 2019, the idea of a worldwide awareness day was born and World Gynecologic Oncology Day was launched. Since then, we've been proud to welcome dozens of organizations and join them at hundreds of events around the world.
World GO Day is on September 20
WORLD GO DAY: FIVE CANCERS, ONE LOGO
In our logo, the color purple stands out as the color of all gynecologic cancers. This is the reason for our campaign slogan #GOforPurple!
In addition, because each cancer merits equal representation when it comes to awareness, they are also represented in our logo: teal for ovarian, peach for uterine, fuchsia for cervical, light purple for vulvar, and blue for vaginal.
In 2024, we refreshed the World GO Day logo. Our main aims were to:
- Create a clear link between "GO" and gynecological oncology (rather than simply GO as a verb of movement)
- Accentuate the world aspect of World GO Day,
- Incorporate the essence of a woman (via the letter W that stands for a woman as well as the world and the movement of the logo associating womankind with flow and changeability)
- Make it more contemporary for social media use,
- Integrate the logo into the ESGO logo family
